51吃瓜

51吃瓜 CalendarCommunity EducationVisit 51吃瓜
  

Strategic Marketing and Communications

Color Palettes

The colors we choose and how we combine those colors with other visual elements create the 51吃瓜 brand鈥檚 unique expression. Cardinal Red and White, with Black complementing, are the foundation of the 51吃瓜 color palette.

Primary Colors

These colors serve as the brand鈥檚 primary palette for print, electronic, and environmental applications. Consistent use of these colors will contribute to the cohesive and harmonious look of the 51吃瓜 brand identity across all relevant media.

Box showing color codes for Cardinal Red (see below).

Cardinal Red

  • Pantone: PMS 187C
  • CMYK: 21, 100, 88, 15
  • RGB: 171, 25, 45
  • HEX: #ab192d

Box showing color codes for White (see below).

White

  • CMYK: 0, 0, 0, 0
  • RGB: 255, 255, 255
  • HEX: #ffffff

Box showing color codes for Black (see below).

Black

  • Pantone: PMS Black
  • CMYK: 100, 100, 100, 100
  • RGB: 0, 0, 0
  • HEX: #000000

Secondary Colors

51吃瓜鈥檚 secondary colors can add a different tone to a design while remaining true to the college鈥檚 official red, white, and black brand identity. However, these colors should not be used as part of the 51吃瓜 logo.

Box showing color codes for Skagit Gray (see below).

Skagit Gray

  • Pantone: PMS 445 C
  • CMYK: 50, 28, 24, 65
  • RGB: 51, 51, 51
  • HEX: #333333

Box showing color codes for Light Gray (see below).

Light Gray

  • Pantone: PMS 442 C
  • CMYK: 23, 7, 12, 18
  • RGB: 153, 153, 153
  • HEX: #999999

Box showing color codes for Cardinal Gold (see below).

Cardinal Gold

  • Pantone: PMS 129 C
  • CMYK: 0, 11, 78, 0
  • RGB: 243, 208, 62
  • HEX: #f3d03e